12-Week Personal Coaching


Train Smarter, Train Stronger

You are unique. Everyone is and everyone has different needs in life. Training and nutrition are no exception. Training Smarter means training based on your individuality. Once you discover the unique ways you respond to exercise and nutrition you can truly start Training Stronger.

Brawn for Brains Personal Coaching is for everyday people that want to lose fat, build muscle, and cultivate strength. I am not a bodybuilding, powerlifting, or physique competitor coach. I am a teacher and it is my goal to give people the tools necessary to achieve their fitness goals in a way that lasts for the rest of their lives.

 

Don’t listen to the Magazines

There’s a lot of conflicting advice in the fitness space and a lot of it is terrible! In fact some of it can be downright dangerous! If you’re trying to build the body you’ve always wanted you don’t need to do any of the following:

  • Starve yourself on extremely low calorie diets – in fact, this can actually make it more difficult to maintain a lean physique later on.
  • Spend hours doing boring cardio to burn extra calories – doing the right kinds of cardio can have a much bigger effect on metabolism in 1/10th of the time.
  • Give up all of your favorite foods for 6 days of the week – regularly incorporating some of your favorite foods into your dieting efforts will likely make your dieting much easier in the long run.
  • Spend a small fortune on supplements every month – most supplements are completely useless. The small handful that are worthwhile also happen to be the most affordable.
  • Obsess about ridiculous diet ‘rules’ – All diets have the potential to work as long as you meet the requirement of a caloric deficit. Once you understand the basic principles of nutrition you can ignore the ‘rules’ and still get amazing results!

 

Taking Control of Your Fitness

Unless you are some sort of fitness competitor then you don’t need to become one of those “fitness” people. You know, the people that are overly obsessed with advertising that they workout and brag about their punishing training sessions all the time.

Taking Control of Your Fitness refers to making your fitness work with your life, not the other way around. Your efforts to become leaner and stronger should augment your life in every way. They shouldn’t become a burden that takes away from the more enjoyable parts of your life. The person in control of their fitness is able to confidently play with their kids at the park. The person obsessed with fitness misses their kids’ game because they had to workout instead. Make fitness work for you, not the other way around.

This is why I am against 2-a-day workout plans or overly long training sessions. It simply takes too much of the day and doesn’t give enough benefit. Working out AS MUCH AS POSSIBLE makes people feel like they are getting more done but the simple truth of it is that they are not. Working out this much makes training less sustainable which means you’re more likely to quit, and if you feel the need to train this much then you’re probably not doing the right things.

 

The Right Things

Personally, I workout 3-5 days per week for about an hour each day. This is the general approach I use with all of my clients. Restricting time to 3-6 total hours of training each week means we don’t have time to waste on ineffective exercises and we have to focus on the things that will give us the most benefit for our time investment.

When it comes to training the right exercises tend to primarily be the bigger compound lifts (Squats, Deadlifts, Overhead Presses, etc) with a little accessory work at the end. But it’s not always as simple as that – what’s right for me may not be right for you. Individual differences in how our bodies are built are going to largely dictate what exercises are most effective.

I’d like to say that my ability to identify what exercises will be most effective for you are due to my in-depth knowledge of biomechanics, physics, adaptive physiology, and a large reserve of exercise variations – and they all certainly play a role – but the biggest driver of this ability is my experience. Through making a lot of mistakes and slowly determining what works and doesn’t work for people I’ve started to notice trends that allow me to figure out the effective exercises for each client.

Finding “The Right Things” also applies to your nutritional efforts as well. Despite the popular diet trends of past and present, the right things aren’t some magical food or meal plan. The right thing with nutrition that has the greatest amount of benefit is simply taking complete ownership over what you eat. While this is simple is concept, it can be tricky in execution. My job as your coach is to give you the tools to take ownership and master your nutrition.

 

12 Weeks

My training services are meant to be a learning experience for you. To optimize the learning experience I request the minimal time investment of 12 weeks. My goal is that after 12 weeks you will have learned everything you need to know to continue on your own. In other words:

After 12 Weeks, I want you to fire me!

This might sound weird for a trainer/coach to say but remember that I consider myself a teacher first. I put this time limit in place because it means that the best thing I can do to maximize your results is ensure that you have adequately learned and internalized the core principles of training and nutrition.

If you’re ready to invest 12 weeks to improve the rest of your life then fill out the form below and we can get to work!

Matt


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